ELECTRONIC RESERVES
Mapping a Winning Strategy introduces a new mapping method for creating and executing an effective business strategy. By mapping out the most effective strategy, organizations can make winning operational choices in today’s VUCA (volatile, uncertain, complex and ambiguous) business environment.
- Author
- Tesar, George
- Kuada, John
- Subjects
- Marketing -- Africa
- Marketing -- Management -- Case studies
- Strategic planning -- Africa -- Case studies
- Marketing
- Business conditions
- Economic conditions
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases,...
